Paid Media
Cross-channel media buying with creative testing and honest attribution.
Cross-channel media buying is where attribution arguments go to die. Every platform claims the same conversion, and the sum of platform-reported revenue often exceeds what the business actually banked.
We buy across channels with creative testing built in and attribution we are willing to defend in front of a finance team.
How we approach it
We model against a single source of truth — your CRM or order system — and treat platform-reported numbers as directional signals rather than results.
Why this matters
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One version of the truth
Performance reconciled against your own revenue data.
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Creative that improves
A structured testing programme rather than occasional refreshes.
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Budget follows evidence
Spend moved between channels on measured incrementality.
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Frequency controlled
Overlap managed so you are not paying repeatedly for the same person.
What is included
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Channel planning and buying
Search, social, display, video and retail media managed together.
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Audience strategy
First-party segments, exclusions and suppression handled properly.
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Creative testing
A structured programme with enough volume to reach significance.
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Attribution modelling
Blended reporting reconciled to actual revenue.
How we deliver it
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01
Baseline
Current performance, tracking accuracy and the commercial targets paid media is accountable for.
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02
Plan
Audience, message and channel mix, with a forecast we are willing to be held to.
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03
Launch
Build, quality-assure and release, with measurement verified before spend starts.
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04
Test
Structured experiments on the variables that move the number, one change at a time.
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05
Report
Monthly reporting that ties activity to pipeline, including the tests that failed.
What you receive
- Media plan with channel budget allocation
- Audience and suppression strategy
- Creative testing roadmap
- Blended attribution reporting
- Monthly performance review and reforecast
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.