Brand Identity
Identity systems — mark, type, colour, motion — with the guidelines to keep them coherent.
An identity is not a logo. It is the system that keeps a business recognisable across a pitch deck, an invoice, a job advert and a mobile app — usually produced by people who will never meet the designer.
We build identity systems — mark, typography, colour, imagery and motion — with guidelines specific enough to be followed.
How we approach it
We design for the hardest applications first: small sizes, single colour, dense interfaces. An identity that survives those works everywhere else.
Why this matters
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Recognisable everywhere
A coherent system across print, screen, product and environment.
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Works at every size
Tested from a favicon to a building sign before sign-off.
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Accessible colour
Palettes that meet contrast requirements in real interface use.
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Guidelines people follow
Practical rules with examples, not an abstract document.
What is included
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Identity design
Primary mark, variants and clear-space rules.
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Typography and colour
A type system and accessible palette with defined roles.
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Imagery and motion
Photographic direction, illustration style and motion principles.
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Brand guidelines
A usable manual with correct and incorrect examples.
How we deliver it
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01
Research
Interviews, analytics review and usability testing to establish where the brand currently costs people effort.
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02
Frame
Problem statements and success measures agreed with stakeholders before any visual work.
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03
Design
Concepts, then detailed interface work, reviewed in the open at every stage.
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04
Validate
Prototypes tested with real users, with the findings written up including the uncomfortable ones.
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05
Hand over
Specifications, assets and a working session with the engineers who will build it.
What you receive
- Identity concepts and rationale
- Final logo suite in all required formats
- Typography and accessible colour system
- Imagery and motion direction
- Brand guidelines document
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.