Digital Marketing Strategy
A channel and content plan tied to pipeline, with the measurement to prove what worked.
Marketing plans usually fail on measurement before they fail on ideas. Channels are reported in isolation, attribution is generous to whatever was set up first, and nobody can say which activity produced pipeline.
We build a channel and content plan tied to pipeline, with measurement designed at the same time so the results can actually be trusted.
How we approach it
We fix tracking before increasing spend. Optimising against numbers you cannot defend is the most expensive mistake in digital marketing.
Why this matters
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Tied to pipeline
Planned against revenue outcomes, not impressions and reach.
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Trustworthy measurement
Tracking audited and fixed before budget decisions rest on it.
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Right channels only
Investment concentrated where your buyers actually are.
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A plan people can run
A calendar with owners, budgets and deadlines, not a strategy deck.
What is included
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Audience and demand research
Who buys, what they search for, and where they already spend attention.
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Channel planning
Mix and budget allocation with a forecast we stand behind.
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Content plan
A calendar mapped to buying stages with owners assigned.
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Measurement framework
Tracking, attribution model and reporting agreed with finance.
How we deliver it
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01
Baseline
Current performance, tracking accuracy and the commercial targets the marketing programme is accountable for.
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02
Plan
Audience, message and channel mix, with a forecast we are willing to be held to.
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03
Launch
Build, quality-assure and release, with measurement verified before spend starts.
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04
Test
Structured experiments on the variables that move the number, one change at a time.
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05
Report
Monthly reporting that ties activity to pipeline, including the tests that failed.
What you receive
- Audience and demand research
- Channel plan with budget allocation and forecast
- Content calendar with owners
- Measurement and attribution framework
- Quarterly review and reforecast
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.