Company 2 min read
From a small startup to a leading global agency in 10 years
A decade of Vertexa: what we got right, what took far longer than it should have, and the decisions we would make differently.
Articles by Adaeze Vertexa
Technology insights, engineering practice and market analysis from the Vertexa team.
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Marketing 2 min read
How Google's BERT algorithm affects your website traffic
Language models changed how search interprets a query. Here is what that actually means for the pages you have already published.
Marketing 2 min read
Five reasons you must create a website for your company
A directory listing and a social profile are somebody else's asset. Here is the case for owning the thing your customers judge you by.
Engineering 2 min read
Designing multi-tenant SaaS architecture that survives its first ten customers
Tenant isolation decisions are cheap on day one and enormously expensive on day four hundred. A practical framework for choosing.
Data & AI 2 min read
Data quality is the project, not the preparation for it
Analytics programmes rarely fail on visualisation. They fail because nobody believes the numbers, and belief is earned upstream.
Product 2 min read
Accessibility is not a phase you add at the end
Retrofitting WCAG compliance costs several times what building accessibly costs. Here is where it goes wrong and how to prevent it.
Operations 1 min read
Cloud cost is an architecture problem, not a procurement one
Reserved instances and rightsizing buy you a one-off saving. Structural cost reduction comes from decisions made much earlier.
Engineering 1 min read
What we look for in a technical due diligence
Investors ask us to assess whether a codebase can carry the plan it is being valued on. These are the signals that matter.
Operations 1 min read
Automating approvals without making everything slower
Badly implemented workflow automation adds ceremony to processes that were already too slow. The difference is in what you model.