Marketing Analytics
Tracking, modelling and reporting that survive contact with a finance team.
The moment marketing reporting meets a finance team, it usually loses. Platform numbers double-count, consent gaps go unmentioned, and the models cannot be explained by the person presenting them.
We build tracking, modelling and reporting that survive that conversation — measurement that is accurate, privacy-compliant and reconciled to real revenue.
How we approach it
We audit first. Almost every account we review has a tracking defect material enough to change where budget should go.
Why this matters
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Numbers that reconcile
Marketing reporting that ties back to finance figures.
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Privacy-compliant
Consent handled correctly under GDPR and PECR, with modelling for the gaps.
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One dashboard
Channels in one place, defined once, rather than five platform tabs.
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Explainable models
Attribution you can defend in a budget meeting.
What is included
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Tracking audit and rebuild
Tag management, events and conversions specified and verified.
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Consent-aware measurement
Server-side tagging and consent mode configured properly.
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Attribution modelling
Multi-touch or incrementality modelling suited to your data volume.
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Reporting
Automated dashboards with metric definitions agreed in writing.
How we deliver it
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01
Assess
Interviews, documentation review and hands-on inspection to establish what is actually true about current marketing measurement today.
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02
Analyse
Findings tested against your commercial constraints, so recommendations are affordable as well as correct.
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03
Recommend
A prioritised plan with sequencing, costs, dependencies and the risks of doing nothing.
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04
Implement
We deliver the work ourselves or support your team through it, whichever you prefer.
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05
Review
Measurement against the baseline we agreed at the start, and an honest account of what did not land.
What you receive
- Tracking audit with defect list
- Measurement plan and event specification
- Implemented tracking with consent handling
- Attribution model and documentation
- Automated reporting dashboards
Tell us about your idea, and we'll make it happen.
Have a problem that needs solving? We would like to hear about it.